Irina has a variety of experience in marketing and communication management. With an MBA in marketing, Irina joined the Group in 2014 and is responsible for managing the Group Marketing Team.

Irina guides the team in implementing and managing marketing strategies and campaigns for a wide variety of financial products, including concept, design & production management of online and offline marketing tools within agreed brand guidelines, digital marketing and advertising campaigns, email campaigns and newsletters, and social media management.

Irina’s team also works in collaboration with third-party providers on projects such as content marketing, public & media relations, marketing and advertising plans, and event creation to provide a full services marketing management function.

LinkedIn Profile